Digital Signage

Have you ever wondered why, with a shopping app, you see tailored adverts based on your wishlist, but when you walk into a mall, the screens don't appear to recognize your preferences? Enter Octopus Signage, a cloud-based, interactive, and measurable Digital Signage solution that creates a 'Phygital' ecosystem by seamlessly combining the 'Physical' world of shopping malls with the exact measuring capabilities of the 'Digital' world. This unique method transforms how we interact with the world around us, providing tailored experiences not only online but also in your favorite brick-and-mortar establishments. Octopus uses cutting-edge technology to improve the in-store experience: Triggering Technology offers individualized and prompt attention, allowing you to engage and interact with everyone in your store at the same time. Conditioned Content offers instantaneously.

Advantages of using digital signage

Attention Grabbing:

Digital signs feature dynamic visuals, vibrant colors, and moving elements that are hard to ignore.
Unlike traditional signs (like posters or flyers), digital signage can catch the viewer’s attention within seconds.
Visual information is processed and recalled faster by the human brain than text, making digital signs powerful for customer engagement.

2. Content Quality:

Digital signage consistently provides immersive and impressive displays.
Unlike static signs that can become stale quickly, digital signs maintain high-quality content.
This allows successful presentation of information, announcements, advertisements, and campaigns.

3. Cost Saving:

While digital signage may seem expensive upfront, consider the long-term perspective.
Traditional signage requires redesigning, reprinting, and redistributing new materials for each product or campaign.
In contrast, digital signage allows easy content updates without the need for physical collateral, saving time and money.

4. Easy Updates:

Digital signs can be updated in real time through a content management system.
You can present new products, offers, or improvements to maximize engagement.
Scheduling content for different times of the day or creating playlists for various promotions is also possible.

5. Flexible:

Advanced digital signage technology lets you tailor content to your customers.
You can program signs to deliver specific content based on demographics or location.
Content can change with the time of day or season, ensuring relevance and targeted messaging.

6. Immersive Experience:

Viewers spend more time perusing digital signs compared to posters or flyers.
The captivating nature of digital signage enhances overall customer experience.